Talp for
Retail
Test your store, your app and your campaigns against simulated shoppers, before a single fixture moves or a single billboard goes up.
The decision was made on a hunch. The result was a surprise.
The store redesign tested well, until real shoppers used it.
We localised a campaign and it still felt foreign.
We entered a new market and the format just didn’t fit.
talp would have told you first. We simulate your exact audience and predict what they’ll do, so the surprise happens in a simulation, not in your numbers.
Build what they actually use
Test the store, not the quarter
Run shoppers through your app, kiosk, self-checkout and in-store navigation designs and find the friction before rollout.
Planogram & layout as design
See how shoppers read a new layout or shelf design as an experience before it hits a single aisle.
Design-stage, in Figma
Validate app and shelf-label designs while they’re still in design, then refine fast.
Test every ad, on every channel
Every channel, one engine
Test OOH, TV, social and influencer creative with simulated shoppers, before you print or post.
Deal-seeker vs. loyalist
See how each shopper type reads a campaign, so the creative speaks to the right basket.
Expansion-ready creative
Read how creative lands in a new region before you localise it.
Expand without guessing
Enter a market with foresight
Simulate shoppers in any locale and read how a new format or positioning will be received before you sign the lease.
Focus groups at any depth
Run ultra-detailed digital focus groups by store format, region or loyalty tier, on demand.
Surveys that don’t lie
Field behaviour-true surveys instead of stated-intent panels.
The short version: talp predicts what a human will do across your products, your ads and your strategy. And the engine compounds, every simulation makes the next prediction sharper, so your edge grows over time.