Talp for
E-Commerce
From the first impression to the final tap on “buy”, talp runs thousands of shopper personas across your storefront, so you ship the experience that converts.
The decision was made on a hunch. The result was a surprise.
Our redesigned PDP tested great internally, then tanked at launch.
We poured budget into ads that drove traffic which never added to cart.
We “went live” in a new market and the experience just didn’t land.
talp would have told you first. We simulate your exact audience and predict what they’ll do, so the surprise happens in a simulation, not in your numbers.
Build what they actually use
Test the storefront, not your nerves
Run target shoppers through your PDPs, search, filters, cart and checkout flows and see exactly where they hesitate, rage-quit or bounce.
Design-stage, in Figma
Connect Figma and watch how real shoppers read a new layout, navigation or onboarding before a single component ships.
A/B winners before launch
Pit interface and merchandising layouts against each other and let the variant that lifts add-to-cart and conversion surface across thousands of runs.
Test every ad, on every channel
Every channel, one engine
Test social, video, influencer, TV and out-of-home creative with the same simulated shoppers, before you book a cent of media.
Hear the why, not just the score
Personas watch or play your image, video and playable ads and tell you what caught them, what bored them, and whether they’d click, share or scroll past.
Expansion-ready creative
See how a campaign will land in a new country or locale before you localise it, so a market launch isn’t a guess.
Expand without guessing
Enter a market with foresight
Simulate shoppers in any country or locale and read how they react to a new brand, range or positioning before you commit to the expansion.
Focus groups at any depth
Run ultra-detailed digital focus groups with the exact shopper segments you care about, cart-abandoners, loyalists, first-timers, as often as you like.
Surveys that don’t lie
Field surveys against behaviour-true respondents, so you measure what shoppers actually do, not what they claim in a panel.
The short version: talp predicts what a human will do across your products, your ads and your strategy. And the engine compounds, every simulation makes the next prediction sharper, so your edge grows over time.