Talp simulates and predicts human behavior and intent for companies and organizations.
talp for sectors
.sectors · 05Talp for
E-Commerce
E-Commerce
Run thousands of shopper personas across your PDPs, search and checkout to find the experience that converts.
Talp for
Aviation
Aviation
Model how travellers respond to your booking flow, app and cabin product, before it reaches a passenger.
Talp for
B2Bs
B2B
Model procurement committees and long sales cycles to pressure-test messaging and offers.
Talp for
Media
Media
Predict audience reaction to content, headlines and formats before you publish or spend.
Talp for
Retail
Retail
Test your store, app and campaigns against simulated shoppers, before a single fixture moves.
why do you need talp
.why40-45%
of what people say in surveys, they never actually do. The say-do gap is the hidden tax on every study you run.
44%
of shoppers who claimed “I bought it” never did (22% to 58% by brand). Stated memory isn’t real behaviour.
$11K
the average true cost of a single US focus group (hidden + real), and 21 days including prep, for answers you still can’t fully trust.
talp closes the gap: we simulate real behaviour, not stated intent, instantly and at any scale.
tools
.tools
Ad Intelligence
Personas watch & play your image, video and playable ads · then tell you what they think.
Product Intelligence
Test products, interfaces and Figma designs against your audience before you ship.
Strategy Intelligence closed test
Simulate markets, segments and positioning shifts. Currently in closed test.