Use Cases

Sixteen decisions, simulated.

Companies are not named. Talp's own studies on public information are marked Independent; the others are shown with identifying details removed. Figures come from simulations, not from any company's customers, data or results.

01/ 16

  1. E-Commerce · Fashion

    When should a fashion retailer show its discount pop-up?

  2. E-Commerce · Travel booking

    Should a travel booking app show its fees in search?

  3. E-Commerce · Skincare

    Which video works for a skincare brand's sun serum?

  4. E-Commerce · Food delivery

    A food delivery app's new name: four concepts

  5. B2B · Executive education

    A premium programme against cheaper online options

  6. B2B · Collaboration software

    How a collaboration tool's website supports a team purchase

  7. B2B · Professional networks

    Which premium-plan ad makes people want a trial?

  8. Media · Subscriptions · Independent

    How do gaming and music price rises affect renewals?

  9. Media · Streaming · Independent

    Shared accounts: a new account or an extra member?

  10. Media · Creator video · Independent

    Where viewers leave a top creator's charity video

  11. Media · Streaming · Independent

    Will viewers pay about 38% more to keep watching ad-free?

  12. Retail · Snacks

    What should a reduced-sugar biscuit cost?

  13. Retail · Home improvement

    What should a home-improvement retailer's neighbourhood store stock?

  14. Retail · Food and drink

    Should a coffee stop charge £4 or £5?

  15. Finance · Retail banking

    Should a bank offer family approval for large transfers?

  16. Finance · Investing

    Is the next step clear in a bank's investing ad?

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