About Us
Talp is a behaviour simulation lab. We build calibrated populations of a company's customers, anchored on what those customers actually bought, cancelled, clicked and ignored.
A decision goes in, the population lives it, and a finding comes out with its confidence attached. Large companies use Talp to test market entries, prices, launches and campaigns before they reach the market.
Founded in January 2026. Incorporated in Delaware as Talp Inc.
Research is not truth. People change their answers the moment they know they are being asked. The answers live in what they do.
Accuracy comes first. A simulation is worth acting on only when it is right. Ours are tested against real outcomes, and they are highly accurate.
Our Beliefs
How Talp Began
Talp was founded in January 2026 by Baran Ataş and Samet Alan. The team took shape in late January as two founding members joined: Eren Ekrem Kallıkçı as Founding Engineer and Hamza Ömer Say as Founding Ops.
The problem is one every research team knows. People say one thing in a survey and do another at the checkout, and the data a company already holds only describes what happened last time.
So Talp builds populations instead: personas anchored on what customers actually bought, cancelled, clicked and ignored, who can meet a decision before it is made.
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a16z Scout Fund
First Believers Behind Talp
Backers
Talp's pre-seed round was announced in July 2026 at a $20M valuation. Talp is backed by Formus Capital, Aito Capital, Sunshine Lake, Borusan Ventures and the a16z Scout Fund.
For a client, that means the lab running your study is funded to stay. We calibrate over months and serve clients for years.
Today, enterprise companies across seven verticals and three regions test their decisions on Talp.
Large companies in e-commerce, aviation, media, retail and B2B, from New York, San Francisco, London, Cambridge, Estonia and Istanbul.
& Customers