Privacy Policy

talp, Inc. (“talp”, “we”, “us”) builds a behavior analysis engine that simulates human intent and behaviour for companies and organizations. This Privacy Policy explains what we collect, why, and the choices you have.

1. Who we are

The data controller is talp, Inc. (“talp”, “we”, “us”), talp, Inc., 1401 Pennsylvania Avenue, STE 105, Wilmington, DE 19806, United States. For any privacy question or request, contact us at [email protected].

2. Information we collect

• Account & contact data · name, work email, title, company, company size and sector you provide when you request a demo, create an account or contact us.
• Customer content · the briefs, creatives, designs, prototypes, audience definitions and other materials you submit so that talp can run simulations on your behalf.
• Usage data · log data, device and browser information, and how you interact with our website and product, collected through cookies and similar technologies.
• Communications · records of your correspondence with us, including scheduling and support requests.

talp simulates synthetic personas; we do not require, and do not seek to collect, personal data about the real individuals being modelled.

3. How we use information

• To provide, operate and improve the talp platform and run the simulations you request.
• To respond to enquiries, schedule meetings and provide customer support.
• To secure our services, prevent abuse and meet legal obligations.
• With your consent, to send product updates and relevant communications (you can opt out at any time).

4. Legal bases

Where the GDPR applies, we process personal data on the bases of performance of a contract, our legitimate interests in operating and improving talp, your consent, and compliance with legal obligations.

5. How we share information

We do not sell your personal information. We share it only with: service providers and sub-processors that host and operate our infrastructure under contract; professional advisers; and authorities where required by law or to protect our rights. Where we transfer data internationally, we rely on appropriate safeguards such as Standard Contractual Clauses.

6. Retention

We keep personal data only as long as needed for the purposes above, to comply with our legal obligations, resolve disputes and enforce agreements. Customer content is retained per your agreement with us and deleted on request or on termination.

7. Security

We use technical and organizational measures designed to protect information in our care. No method of transmission or storage is fully secure, but we work to protect your data and to notify you of incidents where required.

8. Your rights

Depending on where you live, you may have the right to access, correct, delete, port or restrict the processing of your personal data, and to object to certain processing or withdraw consent. California residents have rights under the CCPA/CPRA, including the right to know and to delete, and the right not to receive discriminatory treatment for exercising them. To exercise any right, email [email protected].

9. Cookies and third-party tracking

We use strictly necessary cookies to run the site and, with your consent where required, analytics cookies to understand usage. You can control cookies through your browser settings.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout. You also have the option to opt out of the collection of your personal data in compliance with GDPR by visiting https://www.rb2b.com/rb2b-gdpr-opt-out.

10. Children

talp is a business product and is not directed to children under 16. We do not knowingly collect personal data from children.

11. Changes

We may update this policy from time to time. We will post the new version here and update the date above. Material changes will be communicated where appropriate.

12. Contact

talp, Inc. (“talp”, “we”, “us”)
talp, Inc., 1401 Pennsylvania Avenue, STE 105, Wilmington, DE 19806, United States
Email: [email protected]