Talp for
Media
Predict how audiences react to your app, your formats and your campaigns, before you publish, program or promote.
The decision was made on a hunch. The result was a surprise.
The thumbnail we loved got the worst CTR.
We reformatted the show and watch-time dropped.
A trailer tested fine with us, and flopped with the audience.
talp would have told you first. We simulate your exact audience and predict what they’ll do, so the surprise happens in a simulation, not in your numbers.
Build what they actually use
Test the product, not the gut
Run viewers through your app, player, feed and recommendation UI and see what actually keeps them watching.
Format & thumbnail as product
See how audiences react to a new format, episode length, homepage cut or thumbnail before you publish.
Design-stage, in Figma
Validate paywall and onboarding screens as experience while they’re still in design.
Test every ad, on every channel
Every channel, one engine
Test trailers, social, OOH and influencer promos with the same simulated audience, before you buy distribution.
Hold the first three seconds
See which hooks and thumbnails hold each audience, and which lose them instantly.
Expansion-ready creative
Read how a promo lands in a new market before you localise it.
Expand without guessing
Enter a market with foresight
Simulate audiences in any locale and read how a new brand or content positioning will be received.
Focus groups at any depth
Run ultra-detailed digital focus groups by fandom, age or viewing habit, on demand.
Surveys that don’t lie
Field behaviour-true surveys on story and format, not stated-intent guesses.
The short version: talp predicts what a human will do across your products, your ads and your strategy. And the engine compounds, every simulation makes the next prediction sharper, so your edge grows over time.