Talp for
Aviation
Model how real travellers respond to your booking flow, your app, your cabin product and your brand, before any of it reaches a passenger.
The decision was made on a hunch. The result was a surprise.
The new booking flow looked clean, then upgrade take-rate fell off a cliff.
A campaign ran everywhere and still spoke to no one.
We opened a new market and the positioning never connected.
talp would have told you first. We simulate your exact audience and predict what they’ll do, so the surprise happens in a simulation, not in your numbers.
Build what they actually use
Test the journey, gate to gate
Run target flyers through booking, seat-selection, check-in and loyalty flows and remove the friction that quietly costs you the conversion.
Cabin & app product
See how travellers respond to a new app, IFE layout or ancillary product presentation before it reaches a single passenger.
Design-stage, in Figma
Validate booking, upgrade and loyalty screens while they’re still in design, then iterate fast on what confuses people.
Test every ad, on every channel
Every channel, one engine
Test OOH, TV, social, influencer and video creative with the same simulated travellers, before you book a cent of media.
Hear the why, not just the score
Personas watch your brand spots and route launches and tell you whether the story lands, or gets ignored at the gate.
Expansion-ready creative
Read how a campaign will play in a new country before you localise it, so the launch isn’t a gamble.
Expand without guessing
Open a market with foresight
Simulate travellers in any locale and read how they’ll receive a new positioning or brand before you announce it.
Focus groups at any depth
Run ultra-detailed digital focus groups with frequent flyers, families or first-time bookers, on demand.
Surveys that don’t lie
Field behaviour-true surveys instead of stated-intent ones, so loyalty research finally reflects loyalty.
The short version: talp predicts what a human will do across your products, your ads and your strategy. And the engine compounds, every simulation makes the next prediction sharper, so your edge grows over time.