# talp

> talp is a behavior analysis engine that simulates human intent and behaviour. It builds AI personas with backstory, memory, triggers, goals and decision patterns, and runs them through any surface that asks for a human response, so companies can predict what people will actually do before they spend.

## What talp does
- Simulates real audiences as AI personas that think, feel and decide like real customers
- Predicts human response to ads, products, pricing, positioning, strategy and market expansions
- Replaces slow, expensive focus groups and unreliable surveys (the "say-do gap")

## Tools
- Ad Intelligence: AI personas watch and react to image, video and playable ads across any channel (billboard/OOH, TV, influencer, social), including market-expansion and locale testing.
- Product Intelligence: test products, interfaces and Figma designs, find A/B winners, and run unlimited digital focus groups before launch.
- Strategy Intelligence (closed test): simulate markets, country expansions and positioning shifts; run detailed focus groups and surveys.

## Sectors
- E-Commerce, Aviation, B2B, Media, Retail

## Key facts
- 40-45% of people do not do what they say in surveys (the say-do gap)
- ~44% of consumers who claim they bought a product never actually did (memory decay)
- A single US focus group costs about $11,000 and takes 21 days

## Links
- Home: https://talp.ai/
- Tools: https://talp.ai/tools.html
- Meet us: https://talp.ai/meet-us.html
- Sectors: https://talp.ai/sector-ecommerce.html

## Contact
- info@talp.ai
- https://www.linkedin.com/company/gettalp/

## FAQ
### What is talp?
talp is a behavior analysis engine that simulates human intent. It builds AI personas with backstory, memory, triggers, goals and decision patterns, then runs them through any surface that asks for a human response to predict what real people will do.

### How is talp different from a survey or focus group?
Surveys and focus groups capture what people say, and 40 to 45% of the time that does not match what they do (the say-do gap). talp is behavior analysis that predicts real behavior, not stated opinions, at a fraction of the roughly $11,000 and 21 days a single US focus group costs.

### How accurate is talp?
talp's main goal is to test real outcomes with high accuracy. Personas are grounded in real behavioral data and the engine compounds, so every test sharpens the next. Accuracy increases further if you connect your own data, but that is not required.

### Do I need to integrate or share data to use talp?
No. talp works without any integration or data, out of the box. Connecting your own data makes the behavior analysis even more accurate and tailored to your audience.

### What can I test with talp?
Ads (image, video and playable, on any channel from billboard to TV to influencer), products and interfaces including Figma designs, pricing and positioning, and market or expansion strategies, against the exact audience you choose.

### Are the personas based on real people's data?
talp does not create one to one twins of real individuals. For grounding data and model training it uses historical real behavioral outcomes (what people actually did), not survey responses.

### How fast can I get results?
It depends on the scale of the test or campaign. Most tests return in a few hours, while highly scaled real behavior tests can take up to around 3 days.

### How do I get started?
Book a walkthrough on the Meet us page and talp will run behavior analysis on your exact audience.